A Guide to Selling your Home

June 17, 2024
A Guide to Selling your Home

Looking to Sell Your Toronto House? Here’s Your Comprehensive Guide

Selling your home can feel overwhelming, but with the right information and tools, you can navigate the process confidently. This guide will provide you with everything you need to know to sell your Toronto house effectively.

Deciding When to Sell Your House

Timing Matters
When is the best time to sell your house in Toronto? Real estate activity in Toronto fluctuates seasonally. Historically, December, January, and August are slower months. The ideal times to list are February, March, April, and September, when buyer activity peaks and competition from other sellers is preparing for the “spring” or “fall” markets.

Neighborhood Competition
Evaluate the current market in your neighborhood. If similar homes are abundant, expect fewer showings and lower offers. Conversely, if your home is unique in its features—like being the only renovated three-bedroom house with a garage—expect more interest and potentially higher offers.

Market Trends
Stay informed about the broader real estate market, including interest rates and consumer confidence, which influence pricing trends.

Personal Considerations
Your timing may also be influenced by personal factors such as relocating, already having purchased a new home, or major life events like a new baby, a wedding, or a divorce.

Hiring a REALTOR

Choosing the right real estate agent can significantly impact your selling experience and results. Here are key factors to consider:

  1. Experience with Houses: Ensure the agent has specific experience with selling houses, as it differs from selling condos.
  2. Listing Expertise: Ask how many homes they have successfully listed. In 2023, 69% of Toronto REALTORS didn’t successfully list a single home.
  3. Neighborhood Familiarity: The agent should know the local area well and be able to sell not just your house, but your neighborhood.
  4. Service Offerings: Some agents include additional services like professional cleaning, staging, HDR photos, and 3-D tours in their commission.
  5. Marketing Skills: Effective marketing goes beyond MLS listings. Ensure your agent can reach potential buyers online and through social media.
  6. Pricing and Negotiation Skills: These advanced skills are crucial for achieving the best price and a quick sale.
  7. Communication: Opt for an agent who communicates effectively and is responsive.

Remember, real estate services range widely in cost and scope. Decide what level of service you need and are willing to pay for, and choose your REALTOR accordingly.

Costs to Sell

Home Preparation: Costs vary based on the extent of repairs and upgrades.

Staging: Costs range from $0 to $10,000+, often covered by the seller, though some agents offer this service.

Home Inspection: A pre-listing home inspection, costing $400-$600, can preemptively address issues and give buyers confidence.

Real Estate Commission: Typically the largest expense, commissions in Toronto range from 1-6% and depend on the agent’s experience and services offered.

Legal Fees: Expect to pay $1,200-$2,000 for legal services.

Mortgage Penalty: If you sell during the mortgage period, you might incur penalties ranging from $0 to $10,000+. Check with your lender for specifics.

Other Costs: Include outstanding property taxes, utilities, and possibly boarding for pets during showings.

Getting Your House Ready to Sell & Staging

Gather Relevant Information: Provide your REALTOR with hydro, gas, and property tax bills, rental agreements (e.g., hot water tank), and details of any renovations.

Home Preparation Tips:

  1. Declutter: Make spaces appear larger by removing personal items and excess furniture.
  2. Fix Minor Issues: Repair scratches, leaks, and other small problems.
  3. Optimize Room Use: Stage each room for its intended purpose.
  4. Clean Thoroughly: Ensure everything sparkles, including hidden areas like closets and cupboards.

Consider updating light fixtures, painting, and making minor upgrades. Consult your REALTOR to determine the cost-effectiveness of these changes.

Special Considerations for Houses:

  • Curb Appeal: First impressions matter, so invest in the exterior appearance.
  • Basement: Highlight its potential uses.
  • Mechanical Systems: Ensure all major systems are in good condition.
  • Small Repairs: Address any neglected maintenance issues.
  • Termites: If in a termite-prone area, get an inspection.
  • Backyard: Showcase the outdoor space, providing summer photos if selling in winter.
  • Pre-Listing Inspection: Identify and address issues before listing.

Professional Staging

Professional staging can significantly increase your home’s appeal and sale price. Staged homes often sell faster and for more money.

Pricing

Setting the right price is crucial. Your REALTOR will help you decide between pricing for a bidding war, pricing high with room to negotiate, or pricing at market value. Buyers will consider:

  • Recent sales in your area
  • Market conditions
  • Home size, finishes, and condition
  • Neighborhood features and trends

Be realistic about your home’s value. Overpriced homes often stay on the market longer and sell for less.

On the Market

Marketing Your Home:

  1. Stunning Photography: Professional photos are essential to attract buyers online.
  2. Targeted Marketing: Identify and reach potential buyers through digital channels and social media.
  3. For Sale Signs: Traditional, yet effective for attracting local buyers.
  4. Open Houses: A great way to showcase your home to interested buyers.

Our team excels in marketing, ensuring your home gets maximum exposure.

Showings:

  • Leave the House: Let buyers explore comfortably without your presence.
  • Flexible Times: Allow showings between 10 am and 8 pm, 7 days a week.
  • Prepare Your Home: Keep your house in top condition, clean, and welcoming.

Special Considerations for Tenanted Houses: Provide tenants with 24 hours’ notice for showings and ensure their cooperation.

Offers

When offers come in, be prepared for different conditions, such as financing and home inspection contingencies. In a bidding war, offers are typically “firm” without conditions. Your agent will guide you through the negotiation process to achieve the best outcome.

Closing

As closing day approaches, ensure you:

  • Inform utility companies and the city
  • Cancel home insurance (effective after sale confirmation)
  • Visit your lawyer to sign paperwork

Once the property transfers, your lawyer will distribute the funds, less any fees and commissions.

Selling your Toronto home doesn’t have to be stressful. With the right preparation, an experienced REALTOR, and effective marketing, you can achieve a successful and profitable sale. Ready to get started? Contact us today!


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